The key to successful blogging: helping others succeed

Everyone who starts a blog has a different definition of what makes a blog successful. Whether you hope to make millions from banner ads or affiliate sales, increase brand awareness for your company or product, or give your consulting business a boost, there’s no doubt a blog can help you out. But how can you drive the traffic, comments, and reader interaction you desire? Blogging is a lot of hard work and takes a lot of time.

So what do most of the successful blogs have in common? They follow the counsel given by Zig Ziglar, author, successful salesman, and motivational speaker: “You will get everything in life that you want if you just help enough other people get what they want.”

What’s the key to successful blogging? Helping others succeed. read more

One small change that doubled my banner ad sales

In addition to managing the content here at Advertechie, I also manage a fairly popular design blog that focuses on business tips, client advice, and freelance tips for graphic and web designers. It didn’t take me long to realize that banner ads are not the best way to make money from your blog. So why is it that most new blogs sport an “Advertise Here” space before they even have more than ten posts written up? Because banner advertising is fairly easy and it seems like the best option. And while it may not be the best source of income for any site or blog, it’s definitely nice to see your passive income increase slowly from month to month.

With that being said, I know there are a lot of people out there who believe they can (and some really do) rely entirely on banner ad sales to make a decent online income. For those who have yet to see a lot of success in banner ad sales on their web site, I would like to offer a suggestion: one small change that doubled my banner ad sales. read more

Why using facebook trumps using your own website

I don’t watch a lot of television, but it seems like the more TV I watch, the more I am noticing a trend in online marketing efforts. I remember when companies really started pushing their web sites on television commercials. When they would launch a new product, for example, they would include a URL like “”. More and more companies, however, are now using a whole different URL format. The “www” is quickly being replaced with “”. read more

How to be a great guest-blogger without losing momentum on your own blog

Ask any successful blogger, one of the most effective ways to drive quality traffic to your blog is by writing content for bigger, more trafficked blogs in your niche. But one of the most difficult parts of being a great guest-blogger is effectively guest-blogging without losing momentum on your own blog. After all, if you are guest-blogging like crazy, but haven’t updated your own blog in weeks, what’s the point?

This post will explore a few simple steps you can take in order to be a great guest-blogger without losing momentum on your own blog.

Start with a schedule

This may seem like a really simple step in being a successful blogger, but you would be surprised how many read more

What the Bing & Facebook Partnership means for advertisers

Today, Bing and Facebook announced they would be working together to provide the Search Engine’s users with information on what their friends “like” and more.

After a lot of speculation, Bing and Facebook finally announced today that they would beintegrating their newly created “like” system with Microsoft’s relatively new search engine tool. But what does this mean for internet marketers and advertisers?

It means that social media (more specifically facebook) marketing is becoming even more entrenched in read more

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